CitrixOnAzure is a joint venture between Citrix and Microsoft, created as a platform to help organizations accelerate the move to the cloud and the adoption of digital workspaces and virtual desktops.
Its content focuses on the dissemination of specific content, videos and resources to professionals from different industries.
YEAR
2022
SERVICES
Interaction design | Interface Design | Prototyping | Web
MY ROLE
As part of Kapturall's design department, I participated in the development of a comprehensive digital style guide and the design of the complete visual experience.
DISCOVER
Client´s goals
The client wanted a new identity that combined both brands in a single logo so the entire identity was reflected in a new website
ANALYSE
Where we started from
We analyzed both brands and carried out a conceptualization process. We also had several meetings with clients
DEVELOP
A careful process
We defined an IA and happy paths. The design, resources system, mockups and prototypes were based on atomic design
OUTCOME
Results
construction of the website in Wordpress with good results and large consumption of assets (The exact numbers are private)
Problem
Neither of the two companies associated with this project should stand out. A lot of content of different types without any order may also overwhelm users.
Solution
We created a new visual identity under the slogan "better together in the cloud" and we grouped content by type and industry. With a new and simplified visual style, the user finds the right information in no time on the website.
Familiar design patterns supported by solid foundations to reduce the user's learning curve with the website
We begin by analyzing all the content provided by the client to organize and classify it by categories.
After benchmarking work, we established an information architecture that facilitated user interaction with the website, as well as a UI kit with components that gave coherence to the site and facilitated the construction of pages.
Thanks to the meetings we had with the team, we were able to collect enough information to solve the most notable pain points. My work focused fundamentally on the UI with the construction of prototypes from low to high fidelity, testing them continuously with stakeholders to ensure we were following the same line throughout the project.
DEVELOPMENT & APPLICATION
Application of the entire design style to make an identity recognizable by the user
Once the prototypes were reviewed and approved with the client, we developed the entire environment hand in hand with the development team (involved in the creation of the site and landings as front-end).
BONUS TRACK
Email marketing
We ideate and develop an email marketing template to use for all the communications with users
Social Networks Assets
creation of a package of templates for social media promotion in the same look and feel as the rest of the environment.
