KidEats is the third project of the UX/UI Bootcamp at Uxer School. We started with an initial brief where we had the mission to create an app for Glovo that will offer healthy children's menus for the children of parents who do not have time to cook.
PROBLEM
To understand the motivations and barriers that families have when planning and choosing menus for their children in order to design a service that provides value throughout their life cycle.
Process
We followed a design thinking methodology and an agile approach. This helped us create a structured framework for effective management and iterative development while enhancing empathy and user-centered design.
YEAR
2024
SERVICES
End-to-end project
MY ROLE
Product designer
TOOLS
Miró, Figma
DISCOVER
Desk research
Benchmarking
Interviews
DEFINE
Insights
Thematic Analysis
User persona
IDEATE
How Might We
Brainstorming
MoSCoW
Crazy 8´s
Solution Sketch
User flows
PROTOTYPE
Lo-Fi
Mi-Fi
Hi-Fi
DISCOVER
Child feeding management
First of all, we focused our desk research on discovering the meal planning habits in Spanish households, as well as the different resources available to parents for meal planning.
After this, we conducted a series of interviews and competitor analysis to determine parents' relationship with delivery services, meal planning and organization, and eating habits.
Research goals:
01 Know the importance of food for parents and learn about family eating habits and those of their children.
02 To find out if families follow food-related methods.
03 To understand how families organize themselves to prepare meals for their children, and whether they plan them.
04 To understand the motivations and barriers to school meal use for parents and children.
05 To understand what benefits and barriers users encounter when ordering from home.
06 What menu planning platforms (children) are currently available?
BENCHMARK & INTERVIEWS
Discovering our competitors and users
We conducted a competitor analysis to identify their strengths and weaknesses to make informed decisions for KidEats. We analyze the functionalities of some apps and analyze how they are doing in other countries to end up creating a differentiated proposal.
After that, we conducted interviews with 9 parents to get their point of view about the app we were trying to create, as well as their relationship with delivery apps and their eating routines with their children.
Define
Landing finds and creating our user persona
After the whole research process, we synthesized and divided all the information gathered into a thematic analysis in order to draw out the main motivations, frustrations, patterns... Afterwards, we created a User persona to help us focus on users' goals and solve their frustrations.
Insights:
01 Parents are looking for a conscious, nutritious and quality way of feeding their children because they are increasingly aware of their upbringing.
02 Delivery and nutritional planning services can help parents by facilitating, providing peace of mind and operational relief.
03 Delivery services are often mistrusted because they are associated with unhealthy eating.
04 In addition to food quality, affordability of service influences parents' purchasing decisions and preferences.
05 There is a need for parents to customize their children's menus based on age, eating style and nutritional requirements.
Ideation
Gathering and sorting all the information to get the right experience for users
When we started the design process, we began with a brainstorming process that we divided by themes and voted on and then prioritized, thinking of an MVP, using the MoSCoW technique.
Afterwards, we made some initial sketches following the Crazy 8´s technique to focus on the core elements of each screen and a solution sketch with a more detailed explanation of the idea we were interested in. Finally, we thought of five different user flows that could occur.
Value proposition canvas
Aligning user needs with the solution we are going to offer them.
To avoid falling into our own vision and focus on delivering value to our users, we developed a value proposition canvas. To do this, we filled in the user part with the research findings and the solution part with the solutions that came out of the ideation part.
With all this, we checked how aligned the benefits that KidEats could offer were with those expected by our users. In this phase we evaluated and iterated our proposals, giving more options for functionality and menu customization.
Prototype
Shaping our solution
To get there we first created Lo-Fi prototypes to test and iterate the main structure and the previously thought flows. After that, we made prototypes in Mi-Fi with some more detail and testing some functionalities that we could then apply in the Hi-Fi prototypes.
Design
A slightly different Design system
We created and designed a style guide that included typography, colors and other design guidelines for the app. In addition, we created the UI Kit with reusable components to ensure consistency in the design process.
As a service linked to Glovo, we decided:
01 Maintain typography
02 Convert the secondary color to primary and vice versa.
03 Maintain primary navigation components
With all this we pretended facilitate the future work to the developers who will built the new interface, since they will be able to reuse many Glovo components.
Final solution
A new highly customizable menu planning app for children
Once the styles have been defined, we developed the Hi-Fi prototypes including all design elements and interactions.
The result was the creation of a new app for the delivery of organic, homemade and quality menus for children with the options of weekly planning and punctual order.
In detail:
01 Onboarding screens with product information
02 Initial subscription with customization and number of menus
03 Home with access to planning and immediate ordering
Introduction screens with relevant service information
Subscription setup
Screens to configure the weekly menu
Customization
To make the service as personalized as possible, we add screens to remove, change or add dishes. Also others to change the subscription or the characteristics of the children's food.
Home & inmediate order
We created a home page with notifications, direct access to the current planning and to the immediate order, as well as to consult the new dishes of the week, the most valued ones, etc.
Orders
From the notifications, the home button or from the profile, users can access the current order, the next order and the history. There they can view it, edit it, see the product sheet...
We devised an order preparation schedule so that there would be no overlapping editing between the current and the next one, all supported by a notification system.
Challenges, larnings and next steps of the project
The biggest challenge I faced with this end-to-end project was to create a user-friendly product for users who do not find it appealing at first glance. Other challenges were the effort of not thinking about screens during the research and ideation phases or the importance of knowing how to pivot when we move away from the solution.
Learnings
This final project of the Bootcamp taught me that collaboration between people is a learning experience between the different profiles, besides being an essential support for the achievement of a product. On the other hand, not only did I reinforce the skills and methodologies acquired in the Bootcamp, but also, during the development of KidEats I took on an organizational role, so I reinforced my soft skills around task management, prioritization (MVP) and teamwork.
Next steps
As next steps, we would like to focus on KPIS to measure the impact of the App. For this we thought:
01 Measure conversion through the number of downloads, registrations and subscriptions in the weekly menu.
02 Measure engagement through average ratings of dishes and reviews.
03 Re-initiate qualitative research with KidEats users to explore the impact that the app is generating.
